SAFE BECAUSE OF WHAT'S LEFT OUT

Our formulation standards.

• No harsh sulphates or parabens
• No unnecessary fillers
• No misleading active claims
• Fragrance-free across skincare and bodycare
• Fragrance only in wash-off hair products — shampoo and conditioner
• Natural actives, used within safe permitted percentages

We do not white label.

Every formula is developed in-house, in our own licensed manufacturing unit in Pune — by a certified formulator, for Indian skin.